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Event Details
As part of the evolving worlds of advertising and marketing, it has become
increasingly important for organizations to create meaningful change through
social media campaigns that drive reach, engagement & impact. Causes such as Pepsi Refresh and Product RED encourage/enable consumers to "share" brands that make a difference, and social media enables engagement and impact to scale. This panel will convene to examine new Corporate Social Responsibility (CSR) strategies being put forth and what is to come.
Moderator: Jamie Daves, Executive Director, ThinkSocial
Panelists:
Deb Berman, Managing Director, JustMeans
Bonin Bough, Global Director of Digital and Social Media at PepsiCo
Virginia Miracle, SVP of Digital Strategy at Ogilvy PR’s 360° Digital Influence
Chrysi Philalithes
Director, Digital Strategy & Marketing, (RED)
About Pepsi Refresh Project:
Pepsi is giving away millions each month to fund refreshing ideas that change the world. The ideas with the most votes will receive grants, so vote for your favorites. Do you have an idea that needs support? Learn how Pepsi can help here.
About ThinkSocial:
ThinkSocial is a non-profit initiative dedicated to advancing the use of social media in the public interest. The project is supported by The Paley Center for Media and is initially funded by the Surdna Foundation. Go to think-social.org to learn more.
About the Paley Center Media Council:
In a media landscape changing at the speed of light, where can you go to distill the challenges and seize the opportunities facing our industry? Established in 2002, the Media Council is the premier forum for top executives to explore the critical issues facing media now. Membership in the Paley Center Media Council is only offered to top-tier executives, ensuring that today’s leaders meet peer-to-peer for candid discussion and a collegial exchange of ideas.
We host over 30 events annually in New York and Los Angeles, attracting speakers across the media landscape—from the corridors of Washington D.C and the studio backlots of Hollywood to the laboratories of Silicon Valley. Go to paleycenter.org/mediacouncil for more details
Where
The Paley Center for Media
25 West 52nd Street
New York,
NY 10019
Other Maps:
Hosted By
Social Media Week - New York
